In the last article, I talked about the basic structure of GTM and its applications. In this article, we’ll try to deep dive furthermore. How to Create a Tag You can accomplish a lot of various things with GTM. The most important is to create tags. These are the code snippets that the service will…

I can’t imagine a life without Tag Management System, can you? We all know how much heavy lifting it does. Google Tag Manager (GTM) is one of the beautiful tools in the G Suite. It is a tag management solution that serves as a link between a website and marketing/analytics…

Google Analytics is a fantastic platform to understand your visitors and take data-driven actions. In the previous post, I discussed the fundamentals of Google Analytics. Let’s look at it from a different perspective now. In this post, I’ve focused on the most crucial aspect of GA: reports. In GA there…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” If you are facing the same problem in the 21st century then my friend you should get back to the whiteboard :) You’re probably shooting in the dark if you don’t watch your…

Google Analytics 4 is not the same as the Google Analytics we’ve come to know and love. Data is now gathered in different ways, processed and filtered in different ways, and even the way reports are produced has changed. …

𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲! Do you know why? Here are some facts: ▪️ It is around 𝟲-𝟭𝟬 𝘁𝗶𝗺𝗲𝘀 𝗰𝗼𝘀𝘁𝗹𝗶𝗲𝗿 than Facebook Ads. One of the costliest digital ads on the planet. ▪️ LinkedIn Ads are ideal for 𝗟𝗧𝗩> $𝟭𝟱,𝟬𝟬𝟬 Huge, isn’t it? ▪️ It has 𝗻𝗼 𝗱𝗲𝘃𝗶𝗰𝗲-𝗹𝗲𝘃𝗲𝗹 𝗯𝗶𝗱𝗱𝗶𝗻𝗴. …

I know statistics is not that lucrative as compared to other creative stuff in marketing. But trust me, it is the foundation of data-driven marketing. Statistics is as much a science as it is an art. And neither science nor art can show the complete picture with half the tools…

We all know that performance marketing is picking the space than ever. In such a situation we often think that is SEO dead yet? And the answer is very simple, it’s evergreen. Only it is becoming more difficult (Not so difficult for the folks have great content marketing strategy) Let’s…

We all say all the time “The content is King”, no matter how cliche it sounds but literally the content is the kingdom. Be it your Social, SEO, Copywriting, Email … content is part of almost everything. CXL has helped me to understand some authentic stuff around content marketing. Content…